Instagram Reposting in 2025: What’s New & How It Works for Indian Users, Brands, and Creators

Instagram’s new reposting feature, launched globally in August 2025, allows users in India and elsewhere to share public posts and reels directly—just like retweets on X (formerly Twitter). This move is aimed at making Instagram more social, boosting content discovery, and giving creators and brands fresh tools for organic growth.

What Is Instagram Reposting?

Reposting means sharing someone else’s public post or reel with your own followers. Until now, Instagram only allowed sharing to Stories or DMs, not to your main feed. Third-party apps or screenshots were needed to repost, but with the new feature, it’s built right into the app—no extra tools required.

Reposts appear in a new “Reposts” tab on your profile, show up in your followers’ feeds, and—crucially—preserve credit to the original creator. For Indians, whether you’re a business, influencer, or casual user, this means easier sharing of trends, memes, news, and more.

How to Repost on Instagram in 2025

1. 1. Update your Instagram app to the latest version.
   2. Open your feed and find a public post or reel you want to share.
   3. Look for the new “Repost” icon (between comment and share).
   4. Tap to repost—you can add your own comment or just send it as-is.
   5. Your follower feeds and your new “Reposts” profile tab will show your activity.

What Happens When You Repost?

• • Your followers see the repost in their feeds, helping the content reach new people.
  • The original creator is always credited.
  • Reposted content can be recommended by Instagram’s algorithm, potentially going viral.
  • You can undo a repost at any time from your profile.

Why Use the Instagram Repost Feature?

What Are the Risks?

• Backlash: Some Instagram audiences dislike “borrowed” features and fear cluttered feeds.
• Creativity Clash: Reposts risk disrupting the curated, aesthetic vibe of some influencer profiles.
• Copyright and Credit: Always repost only public content. For private posts, get permission first or avoid sharing.

Reposting vs. Sharing to Stories

You can still share posts to your Stories using the paper airplane icon. This is quick and informal, and the content disappears after 24 hours. The new repost feature is more like X’s retweet—permanent, public, and designed for cross-audience visibility.

Pro Tips for Indian Users

• • Curate your reposts: Don’t overdo it; balance reposts with original content.
  • Add context: Use the comment option to explain why you’re sharing.
  • Follow Instagram’s rules: Only repost public content and always credit the creator.
  • Watch for insights: Soon, you’ll be able to track how many likes, comments, and reach your reposts get.

Future Updates

Instagram plans to add analytics for reposts, letting creators and brands see performance in-app. This will help Indian users measure engagement and refine their sharing strategy.

Key Takeaways

• Instagram’s new repost feature lets Indians share public posts and reels directly, just like retweets.
• This helps creators and brands reach new audiences, while regular users can share what they love with friends.
• The feature keeps original creators credited and supports organic growth without paid ads.
• Use reposts wisely to maintain your profile’s unique style and community vibe.
• Watch for Instagram’s upcoming analytics to measure repost performance.

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